How can you:

- quickly benchmark site’s SEO?
- estimate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track SEO progress quickly.

For a Internet promoter, data is the single most effective weapon. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with data, neither clients nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about client feedback but first thing you got to do is root through your proper data to get your SEO strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Your boss wants reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your company.

I am all for automation in my company because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your search engine optimization progress quickly and easy, just like thousands of search engine optimization marketers do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are vital for SEO report, I’ve pinpointed three:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit stats

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